Digital signage is a sub-segment of electronic signage. Digital displays use technologies such as LCD, LED, projection, and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings, etc., to provide wayfinding, exhibitions, marketing, and outdoor advertising.
They are used as a network of electronic displays that are centrally managed and individually addressable for the display of text, animated or video messages for advertising, information, entertainment, and merchandising to targeted audiences.
The many different uses of digital signage allow a business to accomplish a variety of goals. Some of the most common applications include public information, internal information, product information, Information to enhance the customer service experience, advertising and promotion, brand building, influencing customer behavior, influencing product or brand decision-making, enhancing customer experience, navigation, reservations.