The advertising machine is a new generation of intelligent equipment. It forms a complete advertising broadcast control system through terminal software control, network information transmission and multimedia terminal display, and advertises through multimedia materials such as pictures, text, videos, and small plug-ins. Widely used in building lobbies, hospitals, stations, hotels, subways, shopping malls, restaurants, government buildings and other occasions, mainly used for multimedia information publicity, pictures, text, audio and video media playback. Compared with traditional TV advertisements, the price is low and the audience is clear; for paper media promotion, the display of advertising machines is more comprehensive, the form is more flexible, and most importantly, the advertising machines are more environmentally friendly.
For hotels and restaurants, the role of advertising machines is: how to better serve customers is the competitiveness of such consumption venues. Through network multimedia advertising machines, it can provide customers with consumer entertainment and service guides in a timely manner. The quality of restaurant service and the formation of word-of-mouth bring more consumers and enhance customers' desire to consume, thereby effectively increasing income and promoting repeated and repeated consumption behavior.
For shopping malls and supermarkets, the role of advertising machines is: In view of the fact that the majority of consumer groups are prone to impulse buying behavior for advertising promotions and commodity discount information, the use of multimedia advertising machines can show more product-related information in shopping malls to consumers and stimulate them. desire to buy, thereby increasing consumption.
For businesses and buildings, the role of advertising machines is: in urban office buildings, elevator entrances of apartment buildings and other places with large traffic, the installation of network multimedia advertising machines can target people to advertise, which is conducive to promoting Brand communication of high-end products and expansion of brand awareness.